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Category Archives : OVERVIEW OF DIGITAL MARKETING

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24 November, 2017

Digital marketing (also known as data-driven marketing) is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile

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24 November, 2017

“Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.

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24 November, 2017

What is digital? Bud Caddell defines ‘digital’ as “a participatory layer of all media that allows users to self-select their own experiences, and affords marketers

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24 November, 2017

Before we can delve into digital marketing, it’s important to understand the fundamentals that underpin marketing itself. After all, digital marketing has the same purpose,

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24 November, 2017

How does digital marketing fit into this definition? There is, in fact, no basic difference between ‘traditional’ marketing and digital marketing. They are one and

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24 November, 2017

Both the media landscape and people’s media habits have changed. There are many fragmented and highly specific niche communities at play across multiple digital media

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24 November, 2017

This section considers digital strategy separately in order to highlight some differences in approach, but this should change in practice over time. Digital marketing strategy

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24 November, 2017

1. Products (and services) Products and services are what a company sells. The Internet enables business to sell a huge range of products, from fast-moving

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24 November, 2017

A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is an ideal way to understand your business and your market. SWOT analysis. Always have a purpose in

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24 November, 2017

The objectives you decide on for your digital marketing need to be SMART (Specific, Measurable, Attainable, Relevant and Timely). Awareness – how a customer will

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24 November, 2017

1-website:- A website, also written as web site, or simply site, is a set of related web pages typically served from a single web domain. A

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24 November, 2017

Benefits of Digital Marketing:- • Reach Large Audience • Target the Right Audience • Cost Effective • High Return Over Investment • Scale the Business

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25 February, 2018

Google AdWords Express is an advertising product that automatically manages your online ads, without the need for daily management or tasks. Your potential customers already

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