Researching the best keywords using the tool as Google Ad words, with less competition and high search volume for high Ranking of website.
On-Page Optimization:
Broken link check, Website Analysis, Competitor Analysis, Keywords Selection, Meta
Tagging, Content optimization, alt tag on images, Google Webmaster Tool and Google
Analytical Tool Code Installation.
Off Page Optimization:
Search Engines Submission (Google, Yahoo, Bing (MSN Etc.)
Local Search Engines Submission (Google Local, Yahoo Local, Msn Local Etc.) Directory Submission (One Way Links)
Article submission
Press Releases
Blog Submission (blogger.com, wordpress.com, livejournal.com, xanga.com, bloglines.com, myspace.com, blog.com)
Forum Submission
Link Exchange (With Website Related Sites) Social Media Optimization
Google Webmaster Tool Google Analytical Tool Feed Submission Competitor Watch
So many other things like (page rank check, Meta tag analyze, density check, Alexa rank check and increase Alexa ranking etc)
Google Ad words: – PPC, Ad Creation, Bid Management etc